We Invest In Real Businesses

Real businesses make products and sell them for a profit. They focus on customers, revenue and profitability not investors, valuations and the next fundable milestone. Real businesses prioritize their customer’s needs over their customer’s eyeballs. They have a functioning business model, not a believable financial model. Real businesses want to stay in business, not run for the exit. They create their own source of funding and don’t have to ask anyone for permission to exist. We believe real businesses make really great investments.


The founding DNA of a company is critical to its success. Early patterns and behavior shape everything that comes after. At Indie.vc, we believe that companies with a focus on making a product customers love and selling it at a profit from the very beginning have a distinct long term advantage over those who don't. We'll trade slower, thoughtful, compounding growth over scaling fast and failing fast every time. Scaling a business through happy customers and revenue is no harder than breaking the addiction of spending other people's money. The freedom and benefits of that focus are manifest in every aspect of a company's culture. Startups bleed red, real businesses bleed black.


The environment you're in shapes your thinking. The advice you take shapes your actions. For better or worse, you become who you hang around. That's why we take special care to surround the companies we back with a network of business owners and practitioners who've built and scaled large, thriving companies with minimal, to no, outside investment. Many of their most impactful lessons or tactics run in stark contrast to today's conventional startup wisdom. Learning from and leaning on this network creates a truly unique and diverse community with a singular focus that will deliver longer term benefits than simply perfecting a pitch deck.


Most people start a business so they can work for themselves, control their own destiny and create something without compromise. Today, many founders trade that early freedom and control to investors in exchange for separate classes of shares, preferred voting rights and a playbook to run that they didn't write. At Indie.vc, we are committed to founders building their companies on their terms. Our sole focus is to be a partner to founders, not their bosses. We don’t take seats on boards of directors, we don’t own your stock and we give founders flexibility to control their cap table at every step in the process through unique funding structures like lines of equity, equity discounts and cash distributions.

If you’re looking for a funding partner and a like minded community of business owners instead of a boss, get in touch.